MSN-Bubot Video site
"Bubot" has been Israel's most successful telenovela (a soap opera in miniseries format) in 2007. Its creators aimed at capitalizing that success on the web and strengthening the hype around the TV show. Tvinci's platform was integrated into a site MSN designated solely for "Bubot", which was launched with the show's first broadcast on TV.
"MSN-Bubot" site exemplifies Tvinci's user oriented Viewing Experience, in this case mainly the importance of easy content discovery and the continuity of the viewing experience:
- Using the platform's metadata storage functions, content has been actively offered to users based on various categories, meaning videos were categorized by episode, leading actors, mood, popularity etc.
- Smart tagging also allowed for "Making of" videos and video-magazine articles to be offered to users automatically according to previous views.
- The site included a forum for user's comments and video recommendation, which once again showed how social features enhance video usage. MSN-Bubot site has become the meeting place for the show's fans across Israel, and Bubot's community revolved around the site's videos (and ads…) and the MSN brand.
It is this user oriented viewing experience that has helped MSN-Bubot video site become a major success, reaching 7.5 views per unique per day on average.
