Orange Music Player
Go to Orange Music Player >>
In early 2008 Orange, the largest mobile operator in Israel, has launched a promotional music project named "Avoda Ivrit" in which the most popular Israeli artists released cover versions to classy Israeli songs. Tvinci was responsible for the creation of the web music video player on a project that also included cellular downloads, promotion on the radio and national TV and a live concert.
The player has been an incredible success, averaging a 42 minutes stay on-site per unique per day! Its success originates in the various discovery methods and the intuitive, effortless playlist saving it offers.
Monetization on this player is achieved both directly and indirectly: Orange capitalizes on the invaluable promotional effects the "Avoda Ivrit" player has, and generates revenue directly using cellular downloads. While watching a music video a "download to cellular" widget appears, and with two easy steps the song is ready to be played on the user's mobile. The engaging Viewing Experience on Tvinci's player, as well as the usage of Orange's billing system have been key factors in achieving very high web-to-mobile conversion rates.
